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ROI Calculator
Adjust the sliders below. The math updates live. All assumptions are visible at the bottom — no black-box magic.
Galleries, theaters, music venues, museums
Concerts, plays, openings, festivals
When tickets are required
The rest are free
Annual ticket revenue routed
Money flowing to your city's venues from CultureHub-sourced visitors. Every dollar goes directly to the venue's box office — CH takes no cut.
Return per dollar of subscription
Metro tier
$30,000/yr
Net to venues
$136,698
Revenue : Cost
166,698 : 30,000
The number above is a deliberately narrow measure — ticket revenue routed to venues. The platform also generates value across these vectors that are real but harder to quantify:
Visitors who choose to come to your city specifically because CH surfaced its cultural calendar. Average tourist spend (food, lodging, retail) is roughly 4–7x ticket spend.
Many cultural events are free (gallery openings, public art tours, library programs). The calculator only counts ticketed events but the platform drives attendance to all of them.
What each venue would otherwise spend on ads to drive the same traffic. Per-venue analytics dashboards make this measurable for the venue.
A unified site signals to residents and prospective residents that the city has a vibrant cultural scene. Hard to quantify, real for retention and talent attraction.
The platform's data feeds (events, venues, public art, heritage) become open APIs your tourism office, schools, libraries, and partners can use without rebuilding.
Replaces fragmented spreadsheets, ad-hoc social posts, and disconnected venue calendars with one system of record.
We deliberately keep the model simple and conservative. All five assumptions are below; tweak them mentally for your situation if you'd like.
The calculator does not project growth over time, account for repeat visitors at increased frequency, or model halo effects from press coverage and social sharing. Real results in active markets typically exceed these numbers by 1.5–2.5x by year two.
Spin up a free demo for your city. We'll seed your real venues from Google Places and you can run the calculator against actual local data after one weekend of traffic.